Author: bankofanalytics.co.uk
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Moneyball Marketing for Small Businesses
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Moneyball is a buzzword we’ve heard all about. Coming out of Billy Beane’s famous Oakland A’s baseball team and their use of “sabermetrics”. The idea is to find aspects of the market deemed “undervalued” and invest in these as a competitive advantage. Billy did this with baseball, but it’s no different to how investors have…
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4 Free Ways to Measure the Impact of Your Brand Marketing
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Great brand marketing is the holy grail that marketers strive for. The data shows that the most impactful brand campaigns can both have a positive impact on long-term sales and short-term results. Whilst best used in sync with performance marketing, brand marketing has the biggest potential impact on growth. So, why don’t more businesses spend…